According to PPAI, about 70% of businesses that use promotional products streamline their marketing strategies and achieve their goals quickly. Around 80% of consumers respond to the company immediately after receiving a promotional product, increasing sales and higher returns on investments (ROIs). 

Sage World reports that 53% of consumers use promotional products once a week. Research highlights that 72% of customers believe that a promotional product’s quality is directly proportional to the company’s reputation. Promotional products offer various advantages to businesses, such as: 

• Brand exposure 

• Customer engagement 

• Customer loyalty 

• Cost-effectiveness 

• Increased sales 

• Higher ROIs

Companies use promotional products for marketing and advertising purposes by printing the items with a unique identifying mark, such as name, logo, slogan, or contact information. The question is: What are the top promotional product trends in 2022. Here is what you need to know! 

Virtual Giveaways

According to Epsilon, about 80% of people purchase from companies that offer personalized experiences. Many businesses think that virtual events mitigate the face-to-face value and decrease customer engagement levels. However, this is a misconception. 

Virtual giveaways designed for such events have the power of bringing value back. Virtual giveaways are an excellent way to activate your brand by generating excitement, creating user-generated content, and bringing people together. 

All this translates to expanding your audience, spreading your brand message, and turning people into loyal customers. The Covid-19 pandemic has further increased the demand for virtual giveaways. So, companies need to modify their promotional products strategies. 

Some of the most trending items for your virtual giveaway event are water bottles, guided journals, chargers, and power banks. Perform thorough research and use social media to interact with your existing and potential customers. 

The data you collect will give you insightful information, providing your audience with more personalized experiences. Other virtual giveaway items you can consider are:

• Earbuds

• Mousepad 

• Notepad and Pen

• Digital planners 

• Discount codes

• E-gift cards 

Eco-Friendly Items 

Today, consumers are keen on keeping the environment safe by using eco-friendly products. So, this provides companies with an excellent opportunity to use eco-friendly items as promotional products. 

Not only do sustainable products reduce carbon emissions, but it also showcases the corporate social responsibility and environmental awareness of your company. According to Forbes, businesses that target millennials as their audience must craft a more eco-friendly and socially responsible strategy to gain trust and loyalty. Some of the items you can consider are:

• Bamboo Ballpen

• Eco Lip Balm

• Jute Shopping Bag

• Recycled Backpack Cooler

• Bamboo Bento Box

• Reusable straws

• Recycled Apparel

• Tote bags

Work from Home Products

Telecommuting has gained popularity during the Covid-19 pandemic, allowing companies to leverage and engage their existing and prospective customers. Because organizations focus more on remote work to protect their employees from getting infected with the novel coronavirus and its variants, including the Delta and Omicron variants, you need to create a sophisticated strategy to reach your target audience and engage them effectively. 

For example, you can focus on work-from-home products and use them as promotional items to target people who do remote jobs. Choose relevant, efficient, and productive items to ensure your target audience improves their remote work productivity. Remember, value is everything when creating brand trust among consumers. 

Some of the best items you can consider are calendars, mousepads, pen stands, notebooks, pens, coffee mugs, etc. You can also consider tech items, such as flash drives, chargers, and things like neck pillows to prevent muscle fatigue/nerve damage and blue light glasses to prevent eyestrain and insomnia. 

If you would like to learn more on how this is possible, please contact our sales team at thepros@skgroup.com. We are more than happy to help!