Businesses that focus on company culture attract better talent, retain employees, and improve productivity. The purpose is to achieve a better product-market fit, increase sales, and generate higher returns on investments (ROIs). 

When employees feel they belong to the organization, they will work diligently toward a common goal, i.e., improving your business's bottom line. So, this translates to lower turnover, fewer new hires, and increased engagement among all teams/departments. 

According to SNAG, businesses with an established company culture have a 13.9% turnover rate than organizations with an ineffective culture (48.4% turnover rate). Deloitte reports that 94% of employees believe that strong company culture is directly proportional to business success. 

Like, a report published by CultureIQ highlights a reliable company culture increase 20% higher collaboration, improved workplace environment, mission/value alignment, and increased productivity. Therefore, company culture is essential to employees because they enjoy work and bring consistency to the business operations.

In addition, a healthy work environment focuses on the purpose, values, recognition, behaviors, rituals, and cues. Custom swag or personalized promotional items are an excellent way to improve brand awareness, employees' satisfaction, and loyalty, generating higher ROIs. Read on! 

Improved Brand Awareness 

According to CultureIQ, custom swag is beneficial for brands, allowing them to boost their employer reputation. The report highlights that 74% of HR professionals say a company's reputation is critical in recruiting the best talent. 

Custom swag items, such as sunglasses, t-shirts, etc., allow your employees to recognize and appreciate your brand. Although swag is an affordable piece of the puzzle, it can attract top talent by showcasing your brand's image. 

Whether you hand out promotional items at events or mail them out to the recruit, they will create great first impressions. Therefore, it is wise to position your business where people want to work. The best way to reflect that is by using custom swag or personalized promotional items. 

Effective Employees' Onboarding 

When an employee joins your company, make sure you make them feel welcome to streamline the onboarding process. We believe employees feel out whether they belong to your company or team during the first couple of months. Remember, this can lead to uncertainty and negatively impact your culture. 

Meaningful custom swag is an excellent way to overcome uncertainties in your company and make your employees feel at home. We recommend developing a personalized onboarding kit and handing it out to new employees on their first day at work. So, this will create a sense of belonging to the company. 

You can include essential items, such as notebooks, a key to the building, an employee handbook, a laptop, a calculator, etc. At the same time, you can add enjoyable items, such as t-shirts, stickers, and water bottles with your company's logo on them. 

These things make people feel excited and allow them to learn about its culture. The purpose is to optimize the onboarding of new employees, get the most out of their skills, and improve retention rates. 

Boost Teamwork 

Teamwork is the epitome of organizational success. It is an integral part of a company culture because it unites everyone in the department. When people communicate well and develop a sense of teamwork, they work better and increase their productivity. 

That's why you must make substantial efforts from the corporate and management sides to build and promote your company's culture. For example, when someone works at a large corporation, they can quickly feel like a single, small piece. 

Remember, the feeling of being unimportant discourages employees from working effectively and boosts productivity. Therefore, you must create a sense of teamwork by valuing each employee. 

We recommend creating t-shirts on a specific scale to create a sense of pride in the project your team is working on. Likewise, you can giveaway chargers, phones, power banks, flash drives, eco-friendly products, or anything that boost teamwork. 

Reinforce your Mission and Values 

Custom swag can reinforce your company's mission and values. The purpose is to promote your company's culture and instill its importance in each employee. Employee engagement is one of the most significant issues for human resource departments. 

Not knowing the company's mission or value is a massive contributor to low employee engagement rates. The good news is that you can make your employees feel special by giving away custom swag items. 

Not only does your company swag help reinforce your business mission and values, but it also engages your employees. For example, you can giveaway notebooks with your company's values printed on them. 

Likewise, you can share your company's culture on t-shirts you give to your employees. Although a shirt is a small item, it can promote a lot about your company. For example, the hem tag or inside tag print is an excellent way to showcase your company's mission, vision, objectives, or values, reminding the wearer that they work for you every time they put the shirt on and come to the workplace. 

Custom Swag Shows You Care for Employees 

Investing in custom swag for your departments, teams, or employees gives a strong gesture and showcases that you care about them. For example, nothing is more enticing than receiving a custom jacket, shirt, cap, toothbrush, and water bottle. 

Indeed, these are material things but thoughtful and meaningful gifts to appreciate your employees' dedication and commitment toward your company. However, if you throw your company's logo on the inexpensive shirt, it will negatively impact your employees. So, this shows you don't care about your teams or employees. 

Therefore, it is wise to pick out high-quality swag and personalize it with a custom message to entice your employees. Make sure your employees use the product outside of the workplace as well. That way, you can improve your brand's reputation and let people see that you genuinely care for your employees. 

Final Words 

Although custom swag is a small part of your overall strategy, it creates a more robust, healthier, and sophisticated culture, allowing your employees to feel happy, satisfied, and worthy. As a result, it improves your company culture and business operations, leading to higher productivity and increased ROIs. Until Next Time! 

If you would like to speak with us, please reach out at thepros@skgroupinc.com